Early Adopters: How do entrepreneurs find their first customers?

Thursday, November 2, 2017 | 6:30-8:30PM Add to Calendar

During this hand’s-on FREE workshop, we’ll discuss how finding your startup’s early adopters is essential to accelerating your product development process, explore how to use customer interviews to identify who your early adopters are and how to avoid wasting time on those who aren’t, learn the 4 easily identifiable customer segments, and understand the 3 key traits when deciding whether to perform a customer segment pivot. By finding, and interviewing, your early adopters, you’ll have accomplished the single-most important aspect of finding Product-Market Fit.

If you’ve been unable to generate your first sale or have been stuck with flat sales over the past 3 months, this meetup will teach you how to determine which customers are the right ones who are ready to buy your product today and which ones are wasting your time.

Topic: Early Adopters
Essential question: How do entrepreneurs find their first customers?
Objectives: Identify early adopters for a given business and where to find early adopters, if they exist.
Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.

FOOD and DRINKS will be provided!


6:30-7:00PM: Networking & Food
7:00-8:15PM: Workshop
8:15-8:30PM: More Networking + happy hour in the Park!


Meetup date/time: Thursday, November 2nd at 6:30PM
Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002
Directions and Parking: FREE street parking after 6:00PM (see map)

For more information and registration, visit: https://houtx.co/LeanStartupHOU_201711_TMC_EarlyAdopters


Houston Technology Center

410 Pierce St, Houston, TX 77002


Stephen White