The Doctor Will ‘Tweet’ You Now
Need to reach a broader range of patient clientele? No matter the profession, an active social media presence is becoming more and more crucial to healthy business growth. For this event, the founders of MDigitalLife, an end-to-end solution for understanding, engaging and activating the online health ecosystem, will discuss how users can track & leverage digital trends for the health care audiences they care about. In this informative session, you will learn how to optimize and target your audience on social to improve marketing communications, clinical trial recruitment, risk and reputation management and investor relations.
Speaker: Greg Matthews | Managing Director, MDigitalLife
Greg Matthews is dedicated to the study and strategic evolution of online healthcare communications and is the creator of MDigitalLife: Understanding, engaging and activatingphysicians in the digital age. As a managing director at the W2O Group,Matthews is a strategic advisor to dozens of the largest and most successful healthcare companies in the world, including hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. He also does extensive work with physicians to help them to activate their online networks in a safe, responsible and effective way. His ultimate goal is to elevate the dialog between all the players in the health ecosystem, resulting in better health outcomes for patients and populations.
Matthews is a regular public speaker, and his work has been featured in numerous top-selling business books by authors such as Charlene Li (“Open Leadership”); Bill Taylor (“Practically Radical”) and Larry Weber (“Everywhere.”) and in publications such as Health Affairs, Business Insider, KevinMD, MedPage Today, MedCrunch and Medical Marketing and Media.
Matthews serves as an advisor to the Mayo Clinic’s Social Media Health Network & the South by Southwest Interactive Conference (SxSW). His client list includes Amgen, 23 and Me, Kaiser Permanente, Genentech, GE Healthcare, Roche, Pfizer, Novartis, Sanofi Pasteur, Johnson & Johnson, Merck, Surescripts, Availity, and the Duke Medical Center.
Speaker: Steven Cutbirth | Operations Lead, MDigitalLife
Steven Cutbirth leads operations & business development for MDigitalLife, W2O Group’s end-to-end solution for Understanding, Engaging and Activating the online health ecosystem. Steven specializes in working with clients to realize actionable insights from complex data sets, create insights based marketing & communications strategies, and act on those strategies through influencer outreach and engagement.
Through his work with the MDigitalLife team, Steven works with dozens of the largest and most successful healthcare companies in the world, including hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. His ultimate goal is to help clients improve healthcare for all by understanding how to utilize data insights from the health ecosystem.
Cutbirth’sclient work includes Assurex (Myriad Genetics), Invitae, Helix, Surescripts, Medtronic, CVS Health, Bayer, Galderma, Kaiser Permanente, Roche, Sanofi Pasteur, Actelion, Duke University Health and MD Anderson among others.
11:00 a.m. | Registration Opens
11:15 p.m. | Networking Lunch
12:00 p.m. | Presentation
1:00 p.m. | Q&A
1:30 p.m. | Program Close
Who should attend:
This workshop is ideal for inventors in academic centers and hospitals, and early stage healthcare start-ups in the pharma, medical device, consumer health and digital innovation areas.
FREE | General Public
JLABS @ TMC
2450 Holcombe Blvd. Suite J
Houston, Texas 77021
Please park in the self parking areas of the McGovern Campus. Grab a Token at the gate and bring it to the event space. We encourage carpooling and using the TMC shuttles.
More information here.
Johnson and Johnson Innovation, JLABS
2450 Holcombe Blvd. Suite J