A new health-based alliance between The University of Texas MD Anderson Cancer Center and the Houston Dynamo will place the hospital’s logo on the chest of every player in the first season-long, cause-related jersey partnership in Major League Soccer (MLS) history while advancing cancer prevention by excluding smoke and tobacco from the entire BBVA Compass Stadium campus.
“Now how cool is that?” MD Anderson President Peter Pisters, M.D., quipped during a news conference on Nov. 28, 2018. “When you think about it, it’s two great organizations coming together for the fantastic gain and incredible mission of ending cancer.”
Pisters explained that one of the most exciting parts of the multi-year collaboration will be the worldwide extension of MD Anderson’s reach and audience for cancer prevention messaging through community outreach opportunities, survivorship celebrations and public service announcements as well as education and philanthropic initiatives. Smoking and tobacco have been prohibited inside the stadium’s seating bowl and concourse, but now the policy will be property-wide.
The crowd—full of nurses and clinicians who see the devastating effects smoking and tobacco use have on the human body in the form of cancer—erupted in applause during several points in the program.
Starting Jan. 1, 2019, the world-renowned hospital will be the official cancer center and jersey partner for the city’s two-time Major League Soccer (MLS) champions.
That means players will become global cancer-prevention ambassadors.
“Every single game—it’s televised in over 100 countries—and I’m proud to say that every time we go out on the field, we will have MD Anderson and ‘fight cancer,’ and the world will see that,” said celebrated professional boxer and businessman Oscar De La Hoya, a minority owner of the team.
Soccer enthusiasts will see benefits too.
The organizations are working together to offer healthy concession menu items for the 2019 season and will make sunscreen available for fans for every game played during daylight. Fans will have an option to contribute to MD Anderson when they purchase tickets and the Houston Dynamo will donate a portion of all individual ticket sales to the cancer center.
“For us, it’s about the partnership,” said Houston Dynamo Executive Vice President and Chief Marketing Officer David Brady. “It’s about the passion, and, really, it’s about amplifying the message that the people in these buildings here work so hard, every single day, to do. And that is to end cancer.”
The crowd caught a first glimpse of the new jersey, which includes MD Anderson’s red strike-through-cancer logo, during a ceremonial “Starting XI” photo formation on the stage, which featured Pisters, Dynamo owner Gabriel Brener, goalkeeper Chris Seitz and midfielder Memo Rodriguez along with a group of pediatric and adult cancer survivors. As each individual was announced—and in the tradition of the soccer team’s starter introductions—the crowd waved their new scarves and cheered.
When William’s cardiologist recommended a pacemaker, he was concerned his active lifestyle would slow. But thanks to a new type of pacemaker, he quickly adjusted. Read more: https://t.co/l3xLKKC8dx. https://t.co/0dL8nZ11Ay
#Melanoma survivor Steve Hamilton shares why he joined a clinical trial after melanoma spread: https://t.co/k9osfgANcm #CancerMoonshot #melsm #endcancer
RT @OPreventzaMD: Micaela,Thank you for allowing me to be part of your journey ! The Heart of Micaela's Fondest Wish https://t.co/lFYWiyIWS…
Air Force Veteran Receives Award for Excellence in Prosthodontics https://t.co/dUekng0ETf via @PRNews
RT @BCMHouston_News: A cold can make you feel miserable for days. How can we avoid catching a cold, or even prevent one from developing? @b…
Spice up your week with this delicious chickpea curry recipe from @CHEFSanAntonio. https://t.co/L5qxm7E9tD
This week, patients and visitors can find a our holiday coffee carts out and about serving festive beverages. Thanks to our volunteers for helping to spread cheer. #endcancer https://t.co/J6wYRpp2aA
Here's why it's a bad idea for students to use energy drinks to help cram for exams: https://t.co/9F0um9sxnO
A @UTHealth large-scale review study on misleading medical videos was cited in this @Forbes story about why using #socialmedia for medical information is not a good idea: https://t.co/3Q533OwwEF
Tune in to @KPRC2 tonight at 10 p.m. to hear about meteorologist Frank Billingsley's journey with #ProstateCancer, his participation in UTHealth's innovative research with a @UTPhysicians doctor, and the results! https://t.co/yvpF7DDxfE #ManyFacesOfUTHealth
#OperationSong – “He Took My Place” by Gary Lima https://t.co/SlxZvipXYY via #VAntagePoint
RT @wishnj: Micaela has always dreamed of becoming a cardiothoracic surgeon. Her fondest wish came true when she traveled to the @Texas_Hea…
University of Houston@UHouston
RT @uhit: Attn #Coogs! Before you leave for the break, log into AccessUH to see when your CougarNet password expires so it'll be ready to…
Congrats to our P10 Nursing unit for winning our annual Holiday Tree Decorating Contest with their superhero-themed tree.Thanks to our employees who participated. You all deserve an award for bringing joy to our patients and caregivers this holiday season. #endcancer https://t.co/kK8TByXehe
CHI St. Luke's Health@CHI_StLukes
RT @sfoster23: So proud of @CHI_StLukes Patients Medical Center staff for supporting our Catholic Health Initiatives core values on Sunday…