MJV Technology and Innovation’s goal is to share the importance of design thinking through doing. Being an IT, business strategy and design-focused company, one of the organization’s many strengths is in bringing inspirational and energizing workshops.
MJV Technology and Innovation’s most recent Design Thinking Experience workshop was held at TMCx on July 25 to demonstrate how design thinking methods could apply to real-world contexts. This particular workshop focused on opportunities for innovation within the medical ecosystem.
Teams worked on four health care opportunities that stemmed out of MJV’s research. The design team facilitated the workshop and guided participants through some of the tools commonly used in the design thinking process.
The Double Diamond Method is a divergent-convergent approach that includes:
- Empathizing with the users through Immersion
- Defining the key challenges through Analysis
- Generating a large quantity of potential solutions through Ideation
- Validating a couple of the most desirable and feasible solutions through Prototyping
The workshop participants included TMC Biodesign Fellows, as well as industry leaders from health care, insurance, finance and oil and gas. Besides being a blend of participants from diverse backgrounds, it also provided a platform for people to collaborate and share their unique perspectives that are essential for design thinking.
The participants went through a creative, immersive experience for which MJV collaborated with AT&T Foundry. This emphasized the importance of empathizing and understanding the emotional motives behind the people for whom they were solving challenges.
They then proceeded to share their insights, which led to participants collectively identifying and framing the challenge that was most important for them to tackle.
The groups were introduced to methods that encouraged them to ideate and brainstorm a number of potential solutions without any constraints. Building off of each other’s ideas together each group converged on their respective solutions, these included:
- Redesigning the on-boarding experience to improve the patient’s comfort and nurse’s ability to complete their job efficiently and effectively
- Changing the space where the doctor patient interactions take place to make appointments more efficient while simultaneously personalizing and increasing the attention the patient receives
- Creating a service to focus on the patient’s family member experience to keep them connected and informed of the patient’s status and whereabouts during treatment
- Adopting the use of technology ‘virtual reality’ to assist with the complexities of navigating the post treatment billing and scheduling processes
They were introduced to different prototyping methods, which led to the workshop ending with all the teams using different approaches to share their challenges and solutions with each other.
At the conclusion of the event, participants shared how their view of design thinking changed as they started understanding what it was. One participant described it as “the importance of considering the human experience, physical space, objects, thoughts, activities in our daily lives.”
The interactivity levels increased as participants said they began to appreciate the value design thinking could bring to their roles. This fostered conversations among the participants discussing parts of design thinking that existed in their respective organizations and what they would like to adopt to further enable their roles.
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